International Visitor Arrivals
New Zealand tourism data provided by Tourism New Zealand includes
- International visitor arrivals
- International visitor survey
- Regional visitor spend
See full details here
Destination Management Plan – updated February 2025
The United States is New Zealand’s second largest market by arrivals.
Australia is New Zealand’s largest visitor market, accounting for almost half (44%) of all international visitor arrivals.
The UK was New Zealand’s fourth largest market by arrivals, while visitors from Germany tend to stay longer and spend more per trip than visitors from other countries.
China is New Zealand’s third largest market by arrivals. In 2019, it was our second largest international visitor market and one of the most valuable in terms of holiday visitor spend. The market is recovering after the opening of the China international border in January 2023.
New Zealand’s off-peak seasons appeal to visitors from India.
Japan is New Zealand’s eight largest market by arrivals.
Queries?
You can give us a ring in business hours on 03 687 2682 or email us, and we’ll get back to you soon.